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Poudre Valley Health System to build emergency and surgery center in west Greeley

Poudre Valley Health System

For immediate release: December 2, 2011

Fiona Libsack, 970.391.1253,

Poudre Valley Health System announced today plans to build an emergency room and same-day surgery center in Greeley's North Gate Village, next to King Soopers Marketplace, on the southeast corner of 71st Avenue and 10th Street.

"Greeley has experienced tremendous growth in the past 10 years, especially on the west side," said Russ Branzell, Poudre Valley Medical Group chief executive officer. "Where there is growth, there is greater demand for convenient, high quality medical services. Poudre Valley Health System is pleased to offer such services, bringing choice and increased access to health care in Weld County. "

The emergency division of the new facility will be staffed 24 hours a day, seven days a week by board-certified emergency room physicians from Emergency Physicians of the Rockies, an independent emergency provider group that has been serving northern Colorado for more than 30 years. Same-day surgery services will be offered for select general and elective surgeries in the areas of endoscopy, gastroenterology, orthopedics and urology. Other outpatient surgeries will be added as needs arise. In addition to outpatient surgeries, outpatient IV therapy services will be offered.

"We are excited about the benefits this facility will provide," said Dr. James Campain, who worked in Greeley for 18 years and is now with Emergency Physicians of the Rockies. "By expanding the emergency services available in Weld County, we expect to reduce the amount of time patients have to wait to receive emergency medical care."

The 22,000-square-foot facility with an estimated cost of $14.5 million is scheduled to open in fall 2012 and will be divided into two main areas. One section will house an emergency care center that will include 10 examination rooms, two pediatric exam rooms, a resuscitation room and laboratory. The diagnostic imaging area will include X-ray, ultrasound, CT and MRI. The building also will feature a covered ambulance bay for easy emergency access in and out of the facility.

The same-day surgery center, located on the west side of the building, will include three preparatory areas, two operating rooms, recovery areas and an observation room. "The space will allow local surgeons to serve the needs of their patients close to home," said Dr. Les Fraser, a longtime Greeley-based general surgeon with Poudre Valley Medical Group.

"We will build this facility using the most current and best practices in emergency and surgery building design, paying special attention to patient flow and privacy," said Dr. Campain.


WHAT:                   New emergency and surgery center.
WHERE:                 East of King Soopers Marketplace on the southeast
                                corner of 71st Ave. and 10th St. in Greeley.
COST:                     $14.5 million.
SIZE:                       22,000 square feet.
COMPLETION:     Fall 2012.
NEW JOBS:          Approximately 70 (including part-time and full-time).


  • 10 examination rooms.
  • Two pediatric exam  rooms.
  • A resuscitation room.
  • Covered ambulance bay. 
  • Diagnostic imaging. 
  • Laboratory.
  • Three surgery prep areas.
  • Two operating rooms.
  • Three recovery rooms.
  • An observation room.
  • Outpatient IV therapy.
The concept of emergency care centers is not new to the nation. Also known as freestanding emergency departments, such centers arose in the 1970s in response to healthcare needs in rural areas. According to a 2009 report by Abaris Group, a healthcare consulting group, there are now more than 220 freestanding emergency departments in about 16 states. Freestanding emergency departments are generally located near a hospital, which helps ensure prompt transport for patients who must be admitted.

"Freestanding emergency departments can handle just about any emergency except severe trauma," said Dr. Campain. "Destination protocols are in place through the local emergency medical service / 9-1-1 system to ensure that ambulances or medical flight services get people to the most appropriate level of care in the quickest time possible."

"We believe the new facility will be an excellent addition to the Greeley community," said Dr. Dan Zenk, a Poudre Valley Medical Group internist based in Greeley. "Poudre Valley Health System remains committed to enhancing the level of care available to people in Greeley and throughout northern Colorado. Clearly, one of the best ways to achieve this goal is to improve access to high-quality life-saving medical service."

According to Branzell, the proposed project is contingent on the land contract closing date anticipated to occur in the next 60 days. He estimates the project will generate approximately 70 new jobs in the Greeley community. For more information about the emergency and same-day surgery center, go to


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