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News
04/18/2013
Northern Colorado residents asked to volunteer for historic cancer research effort

FOR IMMEDIATE RELEASE: April 18, 2013

Media contacts:

Dave Rizzotto, Marketing and Public Relations Strategist
University of Colorado Health
Phone: 970.237.7105
Email: dave.rizzotto@uchealth.org 

Shane Ferraro, Communications Manager
American Cancer Society
Phone: 928.273.2818
Email: shane.ferraro@cancer.org

Northern Colorado Residents Asked To Volunteer For Historic Cancer Research Effort
Involvement Can Answer Critical Questions About Cancer Causes, Prevention

Northern Colorado residents have an unprecedented opportunity to participate in a historic study June 25-29 that has the potential to change the face of cancer for future generations. Men and women between the ages of 30 and 65 who have never been diagnosed with cancer are needed to participate in the American Cancer Society's Cancer Prevention Study-3 (CPS-3).

CPS-3 will enroll a diverse population of up to half a million people across the United States and Puerto Rico and will help researchers better understand the lifestyle, environmental, and genetic factors that cause or prevent cancer.

Those who wish to participate can enroll in the study at one of three University of Colorado Health locations:

Medical Center of the Rockies – Long's Peak room, 2500 Rocky Mountain Ave., Loveland, Colo. 80538
- Tuesday, June 25 from 9 a.m. to 1 p.m.

Poudre Valley Hospital – Café F, 1024 S. Lemay Ave., Fort Collins, Colo. 80524
- Thursday, June 27 from 3 to 7 p.m.

Poudre Valley Hospital Harmony Campus, Building A – Harmony Café, 2121 E. Harmony Rd., Fort Collins, Colo. 80528
- Saturday, June 29 from 10 a.m. to 2 p.m.

Additional enrollment locations are also available in Greeley, Loveland and Windsor. Appointments are required. To make an appointment or for a complete list of northern Colorado enrollment locations, date and times, visit www.cps3noco.org.

"The American Cancer Society's previous cancer prevention studies have been landmark in what we understand about these complex diseases," said Erica Dickson, Oncology Research Manager at Poudre Valley Hospital. "As a regional leader in clinical trials, we understand the significance this study can provide researchers, which can make an impact both locally and globally."

To enroll in the volunteer study, individuals will go to a local enrollment location and will be asked to read and sign an informed consent form, complete a brief survey, have their waist circumference measured and give a small blood sample. The in-person enrollment process takes approximately 20-30 minutes to complete. At home, individuals will complete a comprehensive survey packet that asks for information on lifestyle, behavioral, and other factors related to their health. Upon completion of this process, the Society will continue to send periodic follow-up surveys to update participant information and annual newsletters with study updates and results. The initial and follow-up surveys completed at home will take an hour or less of time to complete and are expected to be sent every few years.

"Many individuals diagnosed with cancer struggle to answer the question, 'What caused my cancer?' In many cases, we don't know the answer," said Alpa V. Patel, Ph.D., principal investigator of CPS-3. "CPS-3 will help us better understand what factors cause cancer, and once we know that, we can be better equipped to prevent cancer."

"We're all touched by cancer in some way – whether it's a family member, a friend or a colleague," said Poudre Valley Hospital's Oncology Research Medical Director, Dr. Robert Marschke. "Nearly 1 in 2 men and 1 in 3 women will be diagnosed with cancer during their lifetime. Therefore, we feel that it is important to encourage our staff and community to enroll in CPS-3."

"Our previous cancer prevention studies have been instrumental in helping us identify some of the major factors that can affect cancer risk," added Dr. Patel. "CPS-3 holds the best hope of identifying new and emerging cancer risks, and we can only do this if members of the community are willing to become involved."

Researchers will use the data from CPS-3 to build on evidence from a series of American Cancer Society studies that began in the 1950s that collectively have involved millions of volunteer participants. The Hammond-Horn Study and previous Cancer Prevention Studies (CPS-I and CPS-II) have played a major role in understanding cancer prevention and risk, and have contributed significantly to the scientific basis and development of public health guidelines and recommendations. Those studies confirmed the link between cigarette smoking and lung cancer, demonstrated the link between larger waist size and

increased death rates from cancer and other causes, and showed the considerable impact of air pollution on heart and lung conditions. The current study, CPS-II, began in 1982 and is still ongoing. But changes in lifestyle and in the understanding of cancer in the more than two decades since its launch make it important to begin a new study.

The voluntary, long-term commitment by participants is what will produce benefits for decades to come. "Taking an hour or so every few years to fill out a survey – and potentially save someone from being diagnosed with cancer in the future – is a commitment that thousands of volunteer participants have already made. We're looking for more like-minded individuals in northern Colorado to join this effort that we know will save lives and improve the outlook for future generations," said Dr. Patel.

For more information or to learn how to become involved with CPS-3, visit cancer.org/cps3 or call toll-free 1-888-604-5888.

About the American Cancer Society

The American Cancer Society is a global grassroots force of more than three million volunteers saving lives and fighting for every birthday threatened by every cancer in every community. As the largest voluntary health organization, the Society's efforts have contributed to a 20 percent decline in cancer death rates in the U.S. since 1991, and a 50 percent drop in smoking rates. Thanks in part to our progress nearly 14 million Americans who have had cancer and countless more who have avoided it will celebrate more birthdays this year. As we mark our 100th birthday in 2013, we're determined to finish the fight against cancer. We're finding cures as the nation's largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings, clean air, and more. For more information, to get help, or to join the fight, call us anytime, day or night, at 1-800-227-2345 or visit cancer.org.

About University of Colorado Health

University of Colorado Health is an organization dedicated to building a healthier community and providing unmatched patient care in the Rocky Mountain West. University of Colorado Health includes Poudre Valley Hospital's Oncology Clinical Research, which brings innovative cancer research to the northern Colorado region, eastern plains and communities in Wyoming and Nebraska, so that people affected by cancer can participate in clinical trials close to home. From partnerships with American Cancer Society, The University of Colorado Cancer Center (a National Cancer Institute-designated comprehensive cancer center), to industry-sponsored studies, to Colorado State University, patients are offered a wide array of cancer clinical trial options, with enrollments three times the national average.

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