Q: What about patient privacy?
A: The patient agreed in advance to tweeting the procedure and signed a consent form. We have agreed not to disclose any information that the patient asked us not to disclose.
Q: How do you maintain the sterile field?
A: The marketing team twittering the surgery is in the operating room but remains outside the sterile field at all times.
Q: Why do a Twittercast of a surgery?
A: We're using Twitter for health education and awareness and to engage other social media users interested in health information.
For us, patient privacy and dignity remain foremost. See our long-held values that guide our health system.